.

ELODIE VERDAN

Founder of SHOESHOE Paris, a minimalist footwear and accessories brand crafting uncompromising products designed for everyday life. (Also a freelance knitwear designer and one half of the musical duo ELOLEO)

CAN YOU TELL US ABOUT YOUR CREATIVE/WORKING PROCESS ?

My approach is rooted more in design than in fashion: I create objects that are both aesthetic and functional, thinking in terms of products rather than collections. I love making pieces that are practical and efficient, where constraints become a source of inspiration.

IS THERE A PARTICULAR PROJECT YOU'D LIKE TO SHARE WITH US ?

The upcoming return of the Idealo ankle boot — the brand's very first product and best-seller. After several months out of stock, it's FINALLY coming back for pre-order in June.

HOW DOES YOUR ACTIVITY INFLUENCE THE WAY YOU DRESS ?

Since my work isn't hands-on, I'm free to wear whatever I like. My style mirrors my brand: pragmatic, efficient and minimalist. I have a particular fondness for blazers, which I love to thrift, for the strength and confidence they give me as a woman entrepreneur. Structuring my silhouette — hoping it helps structure my thoughts too :)

HOW WOULD YOU DESCRIBE YOUR RELATIONSHIP WITH CLOTHES ?

My relationship to clothing is deeply sentimental: even when I no longer wear certain pieces, letting go of them feels nearly impossible. When I find the right combination, the right look, I repeat it for weeks on end (rotating, of course) — often out of laziness too, to avoid overthinking things in the morning.

WHAT'S YOUR FAVORITE CÈUCLE PIECE AND WHY ?

The Jacket Chapter 3 Olive. I love its relaxed cut, defined by the cinched hem, and above all its colour. Paired with the ShoeShoe olive bag for a perfect match :)

IF YOU HAD TO DESCRIBE CÈUCLE IN 3 WORDS ?

Efficient, minimal and smart.

Image by: Sarah Dorison, Matthieu Lavanchy