Cèucle and Paris has invented the "Shy Garment."
Like its creator, Cèucle offers so-called "shy garments. »

Thanks to the subtlety of their details, they require time to be observed, discovered… before being loved forever.

The brand is pronounced "Cé-oucle,"which means "circle" or "band of friends" in Occitan. This reflects the spirit of the brand, which brings people together around a universe of mixed, made-in-France pieces designed to last. It represents a Parisian community (and beyond) that understands that, in addition to being aesthetic, a garment must simply live.

Auriane Blandin-Gall, the founder of Cèucle, lives in the 12th arrondissement of Paris. She is one of those discreet, introverted personalities, yet saying she has things to express would be an understatement. Graduate of the Beaux-Arts and the Chambre Syndicale de la Couture Parisienne, she first worked as a designer for a fashion brand before launching her own in 2021. Inspired by the birth of her daughter, Auriane initially envisioned Cèucle as a children's brand, quickly noticed by Parisian concept stores, with discerning selection, such as Centre Commercial Kids in the 10th arrondissement.

The adult line arrived in 2022, and for the past few seasons, Auriane Blandin-Gall has decided to devote herself to it fully.

Recycled streetwear is the strength of this young label. Its pieces combine combinations of colors and materials in a fully upcycled unisex wardrobe. Auriane Blandin-Gall, the founder, is inspired and nourished by the world of collage and imagines cutting games, assemblages and asymmetrical pieces. The birth of her daughter triggers in the woman who has worked for six years in high-end ready-to-wear an irrepressible desire to offer her vision of fashion to the world: pieces that have meaning and commitments on an ecological and social.With Ceucle, she dresses adults and children in militant fashion and offers very well thought-out accessories.

Sound the alarm“The least polluting garment is the one that already exists.” This is how Géraldine Adam sums up the value of up-cycling, which is also called upcycling. As the head of the Unie & co brand, the entrepreneur transforms existing adult clothing into pieces for babies or children, either from clothes of parents in a sensitive and emotional way, or from vintage pieces found in one of the world’s leading second-hand shops. Brilliant idea. No need to have new fabrics made, just take from the dormant stocks and revalue them by reusing them. “I wanted to save those beautiful materials that were there before my eyes every day, those clothes that I did not wear and that I piled up. Our model really allows us to give the first place to materials and textile know-how,” explains Géraldine. And she is not the only one who has been struck, in recent years, by the need to think about an ethical children’s dressing, with less environmental impact. Because children grow at the speed of light and their clothes are not stretchable, it was necessary to rethink - quickly and well - the industry that dresses the little ones. The COVID crisis has accelerated things in this regard.Constrained by a world in stagnation, fashion designers had to do with what they had at hand: existing materials that needed to be reused.

Challenge also for Auriane Blandin-Gall, founder of the young brand Cèucle. From materials from second-hand clothing and fabric at the end of its life, the designer creates a minimal, unisex and oversized dressing combining materials, colors and volumes. A set of cuts and cutouts that makes the differences in material appear like a delicate patchwork. Proof also that a committed approach can generate a certain sense of style, which is sharpened even in upcycling.