VIVRE PARIS MAGAZINE

AUTUMN 2024

And ParisInvented the "Shy Garment"
Like its creato eucle offers so-callee.ashy garments.
Thanks to the sub ory of their details, they require time to be observed, discovered. before being loyed forever. The brand is pronounced "Cé-oucle," which means circle, band of friends in Occitan. This reflects the spirit of the brand, which brings people together around a universe of mixed, made-in-France pieces designed to last. It represents a Parisian community (and beyond) that understands that, in addition to being aesthetic, a garment must simply live. Auriane Blandin-Gall, the founder of Cèucle, lives in the 12th arrondissement of Paris. She is one of those discreet, introverted personalities, yet saying she has things to express would be an understatement. Graduate of the Beaux-Arts and the Chambre Syndicale de la Couture Parisienne, she first worked as a designer fora fashion brand before launching her own in 2021.
Inspired by the birth of her daughter, Auriane
Blandin-Gall initially envisioned Cèucle as a children's brand, quickly noticed by Parisian concept stores with discerning selections, such as Centre Commercial Kids in the 10th arrondissement. The adult line arrived in 2022, and for the past few seasons, Auriane Blandin-Gall has decided to devote herself to it fully.
"Like its creator, Cèucle offers so-called "shy' garments"

"Like its creator,Cèucle offers so-called"shy' garments" Creativity Through ConstraintFor a year now, Cèucle has been part of the Ateliers de Paris incubator, one of the capital's initiatives to support creative industries and engaged projects that promote a positive economic impact.Cèucle ticks all the boxes, especially by making upcycling cooler. Auriane indeed uses materials from dormant stocks, as she knows there is no need to produce new materials: there are already so many!But this approach also requires her to think ahead to overcome difficulties and create despite certain constraints. "The constraints of upcycling are primarily related to quantities. Moreover, with Cèucle, I work on pieces of different widths or with asymmetrical patterns. The first thing I do when I discover a fabric is to look at its reverse side to see how I can use it, as we make no fabric modifications," explains Auriane Blandin-Gall. A creative challenge she is particularly attuned to.On the production side, Cèucle works with Mode Estime, a professional integration workshop based in lle-Saint-Denis. "I had noticed Mode Estime long before launching my brand. The quality there is extremely high, and I have worked with the workshop from the beginning: it's a real collaboration!I want people to buy because they find the garment beautiful, the engaged aspect should be a bonus even if it's logical for me," says Auriane, before adding: "What I love most about Cèucle? When people try on the clothes and I instantly forget they are my pieces. I'm not interested at all in creating a uniform." Like its creator, Cèucle offers so-called "shy" garments. Thanks to the subtlety of their details, they require time to be observed, discovered... before being loved forever.

BEAU MAGAZINE

AUTUMN 2023

Recycled streetwear is the strength of this young label. Its pieces combine combinations of colors and materials in a fully upcycled unisex wardrobe. Auriane Blandin-Gall, the founder, is inspired and nourished by the world of collage and imagines cutting games, assemblages and asymmetrical pieces. The birth of her daughter triggers in the woman who has worked for six years in high-end ready-to-wear an irrepressible desire to offer her vision of fashion to the world: pieces that have meaning and commitments on an ecological and social.With Ceucle, she dresses adults and children in militant fashion and offers very well thought-out accessories.

MILK MAGAZINE

Sound the alarm“The least polluting garment is the one that already exists.” This is how Géraldine Adam sums up the value of up-cycling, which is also called upcycling. As the head of the Unie & co brand, the entrepreneur transforms existing adult clothing into pieces for babies or children, either from clothes of parents in a sensitive and emotional way, or from vintage pieces found in one of the world’s leading second-hand shops. Brilliant idea. No need to have new fabrics made, just take from the dormant stocks and revalue them by reusing them. “I wanted to save those beautiful materials that were there before my eyes every day, those clothes that I did not wear and that I piled up. Our model really allows us to give the first place to materials and textile know-how,” explains Géraldine. And she is not the only one who has been struck, in recent years, by the need to think about an ethical children’s dressing, with less environmental impact. Because children grow at the speed of light and their clothes are not stretchable, it was necessary to rethink - quickly and well - the industry that dresses the little ones. The COVID crisis has accelerated things in this regard.Constrained by a world in stagnation, fashion designers had to do with what they had at hand: existing materials that needed to be reused.

Challenge also for Auriane Blandin-Gall, founder of the young brand Cèucle. From materials from second-hand clothing and fabric at the end of its life, the designer creates a minimal, unisex and oversized dressing combining materials, colors and volumes. A set of cuts and cutouts that makes the differences in material appear like a delicate patchwork. Proof also that a committed approach can generate a certain sense of style, which is sharpened even in upcycling.